It feels like your club website isn’t generating the interest that you want it to. It ranks high in search engine results, but other than that, there isn’t much else happening. What could be going wrong?
It could be that your golf club isn’t making full use of your club website and social media to generate that interest.
The link between the golf club website and its social media accounts is an important marketing tool that is not often used to its full potential by golf clubs. When it comes to sharing the benefits of the club on social media, many clubs are missing the little things that can attract new members and guests to their website.
In this post, we’re going to provide you with a couple ways you can improve engagement with your club.
Include a link with your posts
When it comes to marketing the club through social media, many clubs are missing the point of this exercise. It’s great to share the club’s news on social media, but once shared what happens next?
Many clubs share posts on social media, but some of these clubs don’t give their audience the added option of finding out more information. By omitting a link back to the club’s website the social media post relates to, you’re not providing your audience with a follow-through for that post. With no link to click, your audience is going to simply brush past your post without any further interaction with it.
If you include a link on all your posts, you’re providing your audience with the chance to find out more about the club and in turn, increase their engagement with your club.
Here’s a few examples:
- For all your posts advertising the club’s membership opportunities, provide a link back to a page with more information about your membership benefits.
- For all posts about your junior academy, provide a link back to the page that includes all the information parents will need if they’re interested in enrolling their kids.
- For all posts about your club’s function and dining offers, provide a link back to the page that includes information on function suites and dining menus and reservations.
Each of these scenarios is potential revenue for the club. And the best thing about this? It’s free for your club to do! Simply have the pages ready that you want to link back to and include these links on the relevant tweets.
With that one link, the club could potentially earn themselves a member for a few years or even a few decades. The revenue from this simple interaction on social media should never be overlooked.
Setup pages with a call to action on them
So you have added links to your social media posts and those links look nice thanks to the added benefit of Twitter Cards and Facebook OpenGraph. You can see more traffic on your website thanks to your website’s analytics, but you’re still not seeing an increase in engagement. How can that be?
One thing that most clubs also don’t do is put a call to action at the bottom of important pages. A call to action is a button or a form that prompts the visitor to engage with the club in some way.
- If your page is about the club’s membership offerings and benefits, there should be a contact form on the page that allows potential members to contact the club directly.
- If your page is about the club’s function availability, there should be a contact form on the page that allows guests to enquire about hiring the club as a venue.
- If your page is about the club’s junior academy there should be an enquiry form that parents can submit their contact details to so that the club can contact them back with availability and pricing for joining the academy.
Each of these forms is a call to action. The page provides the information that your visitor needs but the form prompts the visitor to take that final step in contacting the club. Without the form, most visitors will simply do nothing. Once the visitor has submitted the form, the club now has a potential lead on their hands and a chance to secure some revenue for the club.
The benefits of more engagement
By including more links on your social media posts and adding calls to action on your website’s key pages, you’re increasing the engagement with your club and also increasing the opportunities for more revenue for the club.
Clubs can no longer allow their websites to linger. They have to put in the work to increase their clubs appeal through the website and through social media. By doing these three things, you’ll not only increase the engagement to your club, you’ll also potentially increase the revenue for the club.
And that’s definitely not a bad thing for a club to have these days.